British supermarket Aldi has reported £1.65 billion in sales during the Christmas period, marking a 3% rise over the four weeks to Christmas Eve. The German-owned discounter attributed the strong performance to price remaining "the biggest priority for shoppers in 2025", with customers seeking budget-friendly ways to celebrate.
The company recorded 57 million transactions across the Christmas month. Sales jumped more than 5% in the final trading week leading up to Christmas, totaling around £500 million.
Despite the focus on value during what Aldi described as "a challenging time for many", customers also traded up within the store's ranges. The supermarket's premium own-brand line, Specially Selected, experienced a sales rise of over 12%.
The performance represents a slight slowdown compared to the previous Christmas, when Aldi's sales lifted by 3.4%. Close rival Lidl reported stronger growth, with a 10% Christmas sales rise and turnover exceeding £1.1 billion over the four weeks leading up to December 24.
Giles Hurley, chief executive of Aldi UK and Ireland, said: «This Christmas proved once again that a great quality Christmas can still be affordable.» He added: «We're grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many.»
Aldi is Britain's fourth biggest grocery chain.
Note: This article was created with Artificial Intelligence (AI).
