ITV has confirmed early-stage discussions with Sky over a potential sale of its broadcasting division. The deal could value the media and entertainment arm at £1.6 billion.
The broadcaster told ITV News that talks are underway regarding its broadcasting business, which includes its terrestrial TV channels and ITVX streaming platform. Comcast, the owner of Sky, is reportedly leading the discussions.
Crucially, the production arm ITV Studios would not be part of any sale. The production division creates popular shows including "I'm A Celebrity… Get Me Out Of Here!" and "Mr Bates vs The Post Office."
Deal uncertainty
ITV cautioned that «there was no certainty over the terms of any possible sale of its media and entertainment division, or whether a deal would be agreed.» The company emphasized the preliminary nature of the talks.
The broadcaster is known for hit programmes such as "I'm A Celebrity… Get Me Out Of Here!" and "Love Island." Previous speculation had focused on the potential sale of ITV Studios, but these current discussions center on the broadcasting business instead.
Note: This article was created with Artificial Intelligence (AI).


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