Maternity fashion retailer Seraphine, whose clothes were famously worn by the Princess of Wales during her pregnancies, has collapsed into administration.
The company appointed administrators from Interpath on Monday in a move that has seen the majority of its 95 staff made redundant.
The retailer, which operates a flagship store on London's Kensington High Street alongside its online platform, struggled against rising costs and challenging consumer spending conditions.
Despite efforts to find a buyer as financial difficulties mounted, the company was unable to secure a sale.
Economic pressures
Will Wright, UK chief executive of Interpath, said: "Over the past 23 years, Seraphine has grown to become a well-known and well-loved maternity brand, known for its blend of comfort and style."
"Unfortunately, the strong economic headwinds that have been impacting a number of the UK's high street and online retailers, including rising costs and brittle consumer confidence, have proved too challenging to overcome," he added.
Interpath said it was "exploring options for the business and its assets, including the Seraphine brand".
Seraphine was founded in 2002 by Cecile Reinaud and the brand shot to fame when the princess wore its maternity clothes, which sparked a surge in demand for the label.
The company floated on the stock market in 2021 with a £150 million valuation but quickly saw its market capitalisation tumble.
The group was taken private two years later for £15.3 million by Mayfair Equity Partners.
(PA) Note: This article has been edited with the help of Artificial Intelligence.
