Beauty Tech Group, whose at-home beauty devices are reportedly used by celebrities including Kim Kardashian and Serena Williams, has set its initial public offering price range at 251p to 291p per share.
The pricing will value the firm at between £280 million and £320 million when it lists on the London Stock Exchange next month.
The company owns brands CurrentBody, ZIIP Beauty and Tria Laser, offering products that use LED, radio frequency, microcurrent and laser treatments.
The October flotation aims to "position the group for the next stage of its development" and enhance brand awareness while providing a platform for continued growth.
Beauty Tech Group plans to raise around £29 million by offering 11.6 million new shares to investors. Existing shareholders will also sell up to 29.3 million shares as part of the flotation process.
The listing will provide a welcome boost to the London market, which has suffered from high-profile firms defecting to overseas rivals and others being taken private.
The company has appointed former Games Workshop chairwoman Elaine O'Donnell as its non-executive chairwoman ahead of the planned flotation.
The Cheshire-based firm was founded in 2009 as CurrentBody.com by chief executive Laurence Newman and chief technology officer Andrew Showman.
Initially selling third-party at-home beauty devices, the group shifted in 2019 to exclusively selling its own-brand products.
The company's product range includes face masks, hair-growth stimulator helmets and hair-removal gadgets.
Sources used: "PA Media" Note: This article has been edited with the help of Artificial Intelligence.
