Scotland's First Minister John Swinney announced that hosting Euro 2028 will deliver an estimated £270 million in financial benefits to the country. The Scottish Government is investing £73 million into co-hosting the tournament alongside England, Wales and the Republic of Ireland, with Glasgow's Hampden Park serving as one of nine host venues across eight cities.
The investment covers tournament delivery, security costs and necessary stadium upgrades to meet UEFA requirements. An additional £3.2 million has been allocated to community projects as part of a wider £45 million UK and Ireland social impact fund, designed to increase football participation among under-represented groups and disadvantaged communities.
Speaking after meeting children at the Barlia Football Centre in Castlemilk, Glasgow, on Wednesday, Swinney said: «We're investing £73 million in hosting the tournament, but the economic and social benefits for Scotland, as a consequence, will be very, very significant, including extensive community involvement and participation. This is a major opportunity for Scotland to host a sporting tournament, a football tournament that attracts huge audiences around the world.»
No dynamic ticket pricing
Tournament organisers confirmed at the launch event that Euro 2028 will not use dynamic pricing, where ticket costs fluctuate based on demand. The decision addresses controversy that emerged in 2024 with Oasis reunion tour tickets and contrasts with FIFA's "variable" pricing structure for next summer's World Cup.
Debbie Hewitt, chair of the Football Association and the tournament board, emphasized affordability is «fundamental» and added: «Right in the front of our minds is, this has to be an affordable Euros to a significant number of people who are waiting.» FA chief executive Mark Bullingham confirmed: «There won't be any dynamic ticket pricing. I think that's really well established.» Approximately half of all tickets will be in Category Three and Fan First categories, with final pricing expected in late 2027.
The tournament final will kick off at 5pm on a Sunday, rather than the 8pm start used for Euro 2020, to facilitate easier travel for supporters. The Scottish Parliament passed stage one of the UEFA European Championship (Scotland) Bill earlier this week.
Note: This article was created with Artificial Intelligence (AI).
